Promoting your career on the internet?

I read about an American parent with a 16 year old daughter (Kenzie) trying to get into 3rd level college. (3rd level in the USA is fee paying unlike Ireland)
Apparently the norm there is to send a DVD around to the various colleges.
This parent decided to create a website incorporating a youTube video in which Kenzie markets herself to coaches using video, statistical analysis, school achievements, etc
You can take a look at it by clicking below.

http://www.kenzilla.com/


I felt very uneasy watching this. This 16 year was so analytical, so driven and focused using statements like
“I may not look your typical centre but then I can do more than your typical centre.”

The Dad reports on optimising web site traffic and receiving college coaches’ replies within 72 hours.

We believe you need to start thinking about your future career from 16 years onwards as your subject choices at that age determine possible career/college options. However Kenzie’s kind of intensity is unusual in an Irish context. We could not see this kind of on line career marketing catching on here at all.

Then we came across Cora Venus Lunny a talented Dublin born- violinist who uses MySpace for generating work. Initially we thought we’d started mis reading trends then we looked at her MySpace. (link below)

http://www.myspace.com/coravenuslunny

You can see a real difference in approach and it’s more of a personal blog which just happens to generate enquiries than a hard sell like Kenzie.

The two examples illustrate how important it is to tailor your approach and style to your work. Would Cora get more work if she adopted Kenzie's approach?
I doubt it. Statistical analysis of Beethoven just would n't be appropriate.

Given American trends eventually travel world wide how long before we start seeing Kenzie like approaches here?
Hopefully easy availability of jobs and college courses means not for a long time.


Keywords
career marketing
career builder
tailor your career approach